aaron koblin (under 30)


As Aaron Koblin walks me through the two floors of cereal bars, scooter parking, and conference rooms in Google’s New York office, he apologizes. “I wish I could give a better tour,” he says. “But it’s just so huge.”
the sheep market
Using the Processing programming language, developed by his UCLA thesis adviser, Casey Reas, with Ben Fry, Koblin turns the messiest sets into beautiful, if equally complex, images. These days he’s playing with Mechanical Turk, an Amazon.com crowd-sourcing tool that pays tiny sums for menial tasks. For his project the Sheep Market, 10,000 users drew left-facing sheep for two cents each. The human error made it interesting. “Six hundred and sixty-two of them didn’t meet sheeplike criteria,” Koblin says, so he cut them out. But in another project, Ten Thousand Cents, he left the mistakes in—one contributor wrote “$0.01!!! Really?”—to see if the data, warts and all, could resolve into a convincing image. It did.
ten thousand cents
For Koblin, order hides even in chaos. Which is why his new job as technology lead of Google’s experimental marketing department, Creative Lab, is tinged with irony. “The first thing you realize here,” he says, “is that you’re never going to understand the entirety of everything.” (taken from print magazine).
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