Rick Valicenti


Rick Valicenti formed Thirst in 1989 as the evolution of a career already eight years under way. I can think of no other body of work by any designer that has the amount of strength that Rick’s does, while simultaneously plundering the depths of style and defying uniformity (...) Often otherworldy, and sometimes dripping in political or social commentary, Valicenti and Fisher rode in tandem to fame partly on these electric, visceral pieces. And it is worth noting that bike enthusiasts—not just designers—remember these pieces from a time when personality in product as well as promotion was both appreciated and desired. What Rick forms with his clients is a relationship, what they give him is trust, and what results is a personal conversation which draws on all of their experiences and fuses the boundaries between expression and promotion. While each individual piece may at times seem bizarre, slick, cold or inscrutable, the work as a whole has continuity, love, passion and depth. While Rick's style has been emulated, the essence of his work has rarely been repeated (Marian Bantjes, AIGA's Medalists).
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