What is in a LOGO?


A logo represents a company's personality and worth. Therefore, logos should be carefully designed and should vary from product to product. There are hundreds of products in competition so the uniqueness of the logo provides a great advantage to a product, if it is recognizable among thousands of other logos.


Experts often point to four key image elements: 


1- Veracity, 

2- Worth, 

3- Management, 

4- Novelty,

5- Permanence,


 "An excellent logo catches the eye and makes the observer inquisitive, even if for a short moment" (George Lois).

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